Qadoor is a Negaderha’s initiative for food waste, targeting children aged 6-10 years. In this initiative, a superhero character named "Qadoor" was created, who is experiencing situations and events with his enemy "Hadour". Through these adventures, children learn many skills related to food waste reduction, through situations they encounter in their every day lives, such as at home, school, restaurant and other places.
It is worth noting that Qadoor is a young man who lives on the outskirts of the city in his secret underground hideout. He is primarily concerned with food waste related issues, and he has a map of the kingdom in his secret hideout, which shines whenever his intervention is needed to solve a problem related to food waste. Qadoor travels using his magical dirt, which takes him wherever he wants to go. As soon as he arrives, he takes the initiative to solve the problem of food wastage in that place.
Initiative’s Objectives:
Key Achievements:
At the beginning of 2022, 7 episodes of the Qadoor animation series in addition to one song were released, respectively and over several months. The episodes included many situations that require dealing with issues related to reducing food waste, such as estimating the appropriate portions when ordering from a restaurant or when coordinating for party, how to deal with leftover food, and many other situations. The concept and awareness messages were crafted and presented in an interesting way, aligning with the nature of the target group.
It is worth noting that Qaddor animation was shortlisted for the Best Children's Film Initiatives in the Middle East for 2022, by BROADCASTPRO ME- which is the leading entity in the Middle East covering TV and radio broadcasting technology and filmmaking trends in the region.
You can visit the Qaddor YouTube Channel at:
https://www.youtube.com/channel/UCD1UtrgRc7FFp1jzmqcfeIw/videos
Download Qadoor Magazines:
